Banijay Asia Forms Strategic Alliance With Indias Nadiadwala Grandson Entertainment

Posted by Aldo Pusey on Wednesday, July 31, 2024

Banijay Asia has joined forces with India’s Nadiadwala Grandson Entertainment (NGE) to develop original series and films, as well as adapt international hits for Indian audiences.

Banijay Asia (part of Banijay Entertainment) is led by CEO Deepak Dhar and NGE is helmed by veteran producer Sajid Nadiadwala. The alliance aims to create premium content for viewers in India and beyond.

Nadiadwala is known for franchises like “Housefull” and “Baaghi,” as well as critically acclaimed films such as “Chhichhore,” “Super 30” and “Highway.” Recent releases include “Chandu Champion” and “Satyaprem Ki Katha.” Coming up is “Housefull 5,” the latest instalment in the blockbuster comedy franchise starring Akshay Kumar and Riteish Deshmukh.

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Banijay Asia has made its mark with adaptations like “The Night Manager” (Disney+ Hotstar) and “Call My Agent: Bollywood” (Netflix) as well as originals such as “Dahan” (Disney+ Hotstar) and “Undekhi” (SonyLIV). The company’s portfolio also includes popular non-scripted shows like “The Kapil Sharma Show” and “MTV Roadies.” Upcoming shows include Indian adaptations of “Monk,” “House” and “Suits.”

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“We are excited to partner with Sajid Nadiadwala, a visionary whose contributions to Indian cinema are unparalleled,” Dhar founder and group CEO of Banijay Asia and EndemolShine India, said. “His dedication to filmmaking and his ability to connect with Indian and global audiences makes this partnership an interesting one. With Sajid’s creative vision and our expertise in content creation, we are poised to set new benchmarks in the world of entertainment.”

“At NGE, we have always strived to deliver top-notch entertainment to Indian audiences,” Nadiadwala added. “Partnering with Banijay Asia to create cutting-edge content across genres and formats is a thrilling venture for us. Our vision has always been to push the boundaries of entertainment, and this partnership is a significant step towards achieving that goal.”

Mrinalini Jain, group chief development officer at Banijay Asia and EndemolShine India, said: “Partnering with Nadiadwala Grandson Entertainment offers a unique opportunity to blend our strengths in content development with Sajid Nadiadwala’s cinematic vision. His unparalleled expertise and creative vision are invaluable assets in this collaboration which represents a shared commitment to creativity, innovation and storytelling excellence. Together, we aim to push the boundaries of entertainment by delivering compelling originals and adaptations that captivate audiences in India and worldwide.”

The Nadiadwala family has been in the film production business since 1955. Abdul Karim Nadiadwala followed by Abdul Gaffar Nadiadwala, Farruk Nadiadwala, Habib Nadiadwala and Suleman Nadiadwala, produced over 200 films. Sajid Nadiadwala’s debut as producer was “Zulm Ki Hukumat” (1992).

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